Going viral on social media doesn’t always equal sales. For small business owners, success comes from reaching the right audience, not the biggest one. Viral content often feels meaningless to outsiders, but when it’s written for a specific audience, it connects deeply, builds trust, and drives action. Instead of chasing views, focus on solving problems, knowing your customer, and creating posts that stop the scroll for the people who matter most.

If you run a small business, you’ve probably heard about SEO and maybe instantly tuned out. The term gets thrown around a fair bit but to...