Marketing & Sales

Most small business owners don’t start because they love numbers — but knowing your Magic Number changes everything. It’s the amount your business needs each month to cover both life and work so you can plan, price, and grow with confidence. For regional WA business owners, this simple figure is the key to shifting from “just getting by” to building something sustainable. Join The Business Social’s What’s Your Magic Number? session to gain clarity and financial freedom.

Going viral on social media doesn’t always equal sales. For small business owners, success comes from reaching the right audience, not the biggest one. Viral content often feels meaningless to outsiders, but when it’s written for a specific audience, it connects deeply, builds trust, and drives action. Instead of chasing views, focus on solving problems, knowing your customer, and creating posts that stop the scroll for the people who matter most.

If you run a small business, you’ve probably heard about SEO and maybe instantly tuned out. The term gets thrown around a fair bit but to...