Leadership isn’t about the easy days - it’s the tough moments that define you. I learned this while running our engineering business in Karratha, where one late-night phone call changed everything. Letting a valued worker go was heartbreaking, but necessary. Small issues become big ones when we stay silent. Clear expectations, real values and brave conversations are what protect your business and your sanity.

Most small business owners don’t start because they love numbers — but knowing your Magic Number changes everything. It’s the amount your business needs each month to cover both life and work so you can plan, price, and grow with confidence. For regional WA business owners, this simple figure is the key to shifting from “just getting by” to building something sustainable. Join The Business Social’s What’s Your Magic Number? session to gain clarity and financial freedom.

Feeling buried in admin instead of doing what you love? Discover how a Virtual Assistant can help you buy back your time, reduce stress, and refocus on what matters most. Carolyn and Sarah share their real-life stories, regional insights, and practical tips on finding the right VA for your business - and your sanity!